"From" means a floor.
Each price is the starting point for the smallest defensible version of the deliverable. We confirm the exact number in writing before any work begins, and it does not move unless the scope does.
Rate Sheet · Degen Mode™
Every price, in one place.
Three Modes for projects, forty a la carte services for single deliverables, and retainers for keeping it all running. Every figure on this sheet is a starting point for a defined scope, confirmed in writing before work begins.
Effective · Version 1.1 · Prices valid 90 days
3Project Modes
40A la carte services
3Retainer tiers
1Principal on every job
How pricing works
Four rules. No surprises.
Everything below follows these. The full billing terms are near the bottom of the sheet.
Half to start, half at handoff.
Projects under $15,000 are billed 50% to begin and 50% at handoff. MODE 03 and larger builds run 40 / 30 / 30 across scope, staging and cutover. Your proposal states the schedule.
You own the result.
Accounts, files, systems and deliverables are yours on full payment. Every build ships with documentation, a recorded walkthrough and 30 days of post-launch support.
Third-party costs stay yours.
Software subscriptions, hosting, domains, paid media, stock assets and printing run on your own accounts. We never mark them up and never resell them.
The Modes
How far do you want to take it?
A Mode is a scoped project: diagnose, architect, build, enable. Pick by how much of the business has to move, not by budget alone.
MODE 01
UPGRADE
One element of the business needs work. A focused improvement for a specific problem or opportunity.
FROM $2,500
Timeline2 to 4 weeks
Best for
One clear problem with a clear owner: a page that does not convert, a follow-up that leaks, a report nobody has.
What you get
- DiagnoseA focused review of the one area, with a written finding.
- ArchitectA one-page plan naming the deliverable, the tools and what is out of scope.
- BuildOne deliverable from the a la carte catalog, or one connected workflow, built and tested.
- EnableDocumentation, a recorded walkthrough and 30 days of post-launch support.
Typical examples
- Lead follow-up system
- Estimate or intake tool
- Internal dashboard
- Landing page
- Sales materials
- Targeted workflow automation
Payment
50% to start · 50% at handoff
Choose UpgradeMOST POPULAR
MODE 02
REBUILD
Fixing one element isn't enough. We rebuild and connect several parts into one working system.
FROM $7,500
Timeline4 to 8 weeks
Best for
Several parts that have to work together: the lead, the CRM, the follow-up and the calendar, as one process.
What you get
- DiagnoseAn assessment across every area the system touches, with the top bottlenecks named.
- ArchitectA system map and a fixed scope with exclusions, signed before the build.
- BuildThree to five connected deliverables integrated into one working system, tested end to end.
- EnableDocumentation, a team training session, a runbook and 30 days of post-launch support.
Typical examples
- Lead-to-appointment workflow
- CRM and automation
- Customer communication system
- Connected marketing funnel
- Sales and operations workflow
- Multi-step internal process
Payment
50% to start · 50% at handoff
Choose RebuildMODE 03
TRANSFORM
A phased transformation across brand, customer experience, operations and technology.
FROM $15,000
TimelinePhased, with milestones
Best for
The whole business needs to move: how it looks, how it communicates, how it works and how it runs.
What you get
- DiagnoseA full operating assessment and a written roadmap, phase by phase.
- ArchitectAn operating blueprint across brand, customer experience, operations and technology.
- BuildPhased delivery across departments, with dashboards, reporting and AI-enabled infrastructure.
- EnableTraining per phase, runbooks, management reporting and 60 days of post-launch support.
Typical examples
- Lead-to-delivery operating system
- Connected customer journey
- Multi-department automation
- Brand, digital and operations rebuild
- Management dashboards and reporting
- AI-enabled business infrastructure
Payment
40% at scope · 30% at staging · 30% at cutover
Choose TransformNot sure which one? The free assessment scores six focus areas and recommends a Mode in about ten minutes.
| Feature | MODE 01 · UPGRADE | MODE 02 · REBUILD | MODE 03 · TRANSFORM |
|---|---|---|---|
| Starting price | From $2,500 | From $7,500 | From $15,000 |
| Typical timeline | 2 to 4 weeks | 4 to 8 weeks | Phased, with milestones |
| Scope | One deliverable or one workflow | Three to five connected deliverables | Brand, customer experience, operations and technology |
| Diagnosis | Focused review of one area | Assessment across the areas touched | Full operating assessment and roadmap |
| Plan you sign | One-page plan | System map and fixed scope with exclusions | Operating blueprint and phase plan |
| Team | One principal | One principal, second principal on design | Both principals, one accountable per phase |
| Documentation and training | Documentation and recorded walkthrough | Documentation, training session, runbook | Training per phase, runbooks, management reporting |
| Post-launch support | 30 days | 30 days | 60 days |
| Managed Ops | Optional | First month of WATCH included | First month of OPERATE included |
| Payment schedule | 50 / 50 | 50 / 50 | 40 / 30 / 30 |
Every Mode is confirmed in a written proposal before work begins. Timelines are typical, not promised.
A la carte · 40 services
One thing, priced.
Single deliverables with a fixed scope. Buy one on its own, or combine three or more and we scope them as a Mode: one plan, one timeline, one team, and usually less than the sum of the parts. Tick the services you are considering and the estimate builder keeps a running total.
01
Look better.
Brand, identity, messaging and sales materials.
Service 01: Brand Identity System
Logo lockup, palette, type, and the rules for using them. Built to hold up on a sign, a site and a slide.
from$3,500
What’s included
Included
- Discovery session and two design directions
- Final logo lockup in every format: SVG, PNG and print
- Color, type and spacing tokens with usage rules
- One-page quick guide for staff and vendors
Not included
Trademark search and filing, printed materials.
Pairs well with
Service 02: Brand Refresh
Keep the name and the recognition. Tighten the logo, palette and type so everything looks like it came from one company.
from$1,800
What’s included
Included
- Audit of every place the brand shows up
- Refined lockup, palette and type pairings
- Updated files in every format
- Before-and-after sheet for the team
Not included
A new name or a new mark from scratch.
Pairs well with
Service 03: Messaging & Positioning
One clear statement of who you serve, what you fix and why you. Then the words for the site, the deck and the pitch.
from$2,200
What’s included
Included
- Positioning statement and three supporting messages
- Audience and objection map
- Proof points, tone notes and word list
- Copy blocks for hero, about and services
Service 04: Sales Deck
Ten to fifteen slides that carry the pitch without you in the room. Written and designed, ready to present or send.
from$1,800
What’s included
Included
- Story structure and outline
- Written slides with proof and pricing
- Designed master template: Keynote, PowerPoint or Google Slides
- PDF export for email
Service 05: One-Pager or Sell Sheet
The single page a prospect keeps. Print-ready and PDF, front and back.
from$650
What’s included
Included
- Copy and layout, front and back
- Print-ready PDF with bleed
- Screen PDF for email
- Editable source file
Not included
Printing, billed at cost to your account.
Pairs well with
Service 06: Brand Guidelines
The rulebook, as a web page or PDF, so a new hire or a vendor gets it right the first time.
from$1,500
What’s included
Included
- Logo, color, type and spacing rules
- Voice, tone and word list
- Do and do-not examples
- Asset download links
Not included
Creating the identity itself (see Brand Identity System).
Pairs well with
Service 07: Print & Packaging Collateral
Business cards, brochures, signage, labels, packaging. Designed to spec, delivered print-ready.
per piece$450
What’s included
Included
- Layout to your printer's specification
- Print-ready PDF with bleed and marks
- One round of revisions
- Editable source file
Not included
Printing, die-cutting and shipping.
Pairs well with
Service 08: Social Media Brand Kit
Profile assets and post templates in the four formats that matter, so every post looks like yours.
from$950
What’s included
Included
- Profile image, cover and bio blocks per platform
- Post templates: square, portrait, story and link card
- Editable Canva or Figma files
- Quick guide for whoever posts
Not included
Content writing and scheduling (see Content System).
Pairs well with
Service 09: Case Study
One client outcome, told with numbers. Interview, write-up and a designed page or PDF.
each$850
What’s included
Included
- Client interview, 30 minutes
- Problem, solution and result write-up
- Designed web page or PDF
- Two social pull-quotes
Service 10: Pitch or Investor Deck
The deck that raises money or wins the partnership. Narrative, numbers and design, with a principal on the story.
from$2,800
What’s included
Included
- Narrative workshop and outline
- Fifteen to twenty written and designed slides
- Financial and traction slides laid out from your numbers
- Presenter notes and a send-ready PDF
Not included
Financial modeling and valuation advice.
Pairs well with
02
Communicate better.
Website, customer journey, follow-up and content.
Service 11: Landing Page
One page, one action. Written, designed, built and wired to your form, calendar and analytics.
from$1,800
What’s included
Included
- Copy, design and build: Webflow or hand-coded
- Form or booking wired to your inbox and CRM
- Analytics and conversion events
- Mobile, speed and accessibility checks
Not included
Paid media management.
Pairs well with
Service 12: Website
Five to eight pages that explain the business, prove it and convert. Webflow or hand-coded, yours to edit.
from$6,500
What’s included
Included
- Sitemap, copy and design for up to eight pages
- Build with forms, booking and analytics wired
- SEO basics: titles, descriptions, schema, sitemap
- Editing walkthrough and documentation
Not included
Ongoing content, and e-commerce catalogs over 20 products.
Pairs well with
Service 13: Website Fixes & Speed
Your current site, made faster, reachable and measurable. Forms that work, pages that load, tracking that fires.
from$1,200
What’s included
Included
- Speed, accessibility and SEO audit with fixes applied
- Broken forms, links and mobile layouts repaired
- Analytics and events verified
- Written report of what changed
Not included
Redesign or new pages.
Pairs well with
Service 14: Conversion Funnel
Landing page, email follow-up, booking and tracking, built as one path from click to appointment.
from$3,800
What’s included
Included
- Landing page with form or booking
- Five-email follow-up sequence, loaded and tested
- Lead alert and CRM record on every submit
- Dashboard of visits, leads and bookings
Not included
Ad creative and media spend.
Pairs well with
17 Lead Follow-Up System · 20 Analytics & Conversion Tracking
Service 15: Email Nurture Sequence
Five to eight emails that keep a lead warm without you writing a word. Written, designed and loaded into your sender.
from$1,600
What’s included
Included
- Sequence map with timing and exit rules
- Copy for five to eight emails
- Branded template loaded into your email platform
- Test sends and deliverability check
Not included
List building and paid acquisition.
Pairs well with
Service 16: Email Template System
Four to eight branded, ESP-ready templates: announcement, newsletter, follow-up, proof. Consistent in every inbox.
from$1,400
What’s included
Included
- Template set built for your email platform
- Tested in the major inbox clients
- Merge tags and image hosting mapped
- How-to for whoever sends
Not included
Ongoing email writing.
Pairs well with
Service 17: Lead Follow-Up System
Every new lead gets a reply in under a minute, a reminder chain and an owner alert. Nothing sits in an inbox.
from$2,200
What’s included
Included
- Instant reply by email and text
- Reminder chain until contact is made
- Owner alert and CRM record
- Weekly leads report
Not included
CRM implementation (see CRM Setup & Pipeline).
Pairs well with
Service 18: Content System
A 30-day calendar, post templates and a scheduling workflow, so one idea becomes a month of posts with approval built in.
from$1,900
What’s included
Included
- 30-day content calendar with themes
- Templates for posts, emails and short articles
- Approval and scheduling workflow
- Reusable prompt and brief library
Not included
Community management and paid boosts.
Pairs well with
08 Social Media Brand Kit · 36 Automated Reporting & Digests
Service 19: Assessment or Quiz Funnel
A scored self-assessment that gives visitors a tailored result and gives you a qualified lead with context.
from$3,200
What’s included
Included
- Question design and scoring model
- Result pages by score band
- Lead capture with the answers attached
- Analytics and follow-up hook
Not included
Follow-up email sequence (see Email Nurture Sequence).
Pairs well with
Service 20: Analytics & Conversion Tracking
GA4 and Tag Manager installed properly, key events wired, and one dashboard that answers what is working.
from$950
What’s included
Included
- GA4 and GTM setup or repair
- Conversion events for forms, calls and bookings
- One-page live dashboard
- Monthly readout template
Not included
Ad platform management.
Pairs well with
03
Work better.
Processes, CRM, internal tools and documentation.
Service 21: CRM Setup & Pipeline
HubSpot, Salesforce or Airtable configured around how you actually sell: stages, fields, owners and follow-up rules.
from$2,400
What’s included
Included
- Pipeline stages and required fields
- Lead sources and assignment rules
- Task and reminder automation
- Team training session
Not included
Data migration (see CRM Migration & Cleanup).
Pairs well with
Service 22: CRM Migration & Cleanup
Move contacts, deals and history into the new system. Deduplicated, validated and mapped, with nothing lost.
from$1,800
What’s included
Included
- Export, mapping and import plan
- Deduplication and validation
- History and notes preserved
- Reconciliation report
Service 23: Estimate or Quoting Tool
Your pricing rules turned into a tool. Reps answer a few questions and get a consistent, branded quote as a PDF.
from$2,200
What’s included
Included
- Pricing rules and options modeled
- Web or spreadsheet-based tool
- Branded PDF output and email send
- Quote log for follow-up
Not included
Accounting integration (see Data Pipeline & Sync).
Pairs well with
Service 24: Intake Form & Routing
A multi-step form that asks the right questions, validates the answers and routes each request to the right person.
from$1,600
What’s included
Included
- Multi-step form with validation
- Routing rules by type, area or value
- Confirmation and internal notification
- Submissions logged to your CRM or sheet
Service 25: Internal Dashboard
The numbers that run the business, live, from the systems you already use. One screen, no spreadsheet wrangling.
from$2,200
What’s included
Included
- Metric definitions agreed with you
- Connections to up to four data sources
- Live dashboard with filters
- Access setup for the team
Not included
Data warehouse or historical backfill.
Pairs well with
Service 26: Process Documentation & SOPs
Five to ten procedures written the way the work is actually done, with owners, steps, tools and checks.
from$1,500
What’s included
Included
- Process walkthroughs with the people who do the work
- Written SOPs with screenshots
- Ownership and handoff map
- Searchable internal home for them
Not included
Compliance or legal review.
Pairs well with
27 Project or Job Tracking System · 37 Knowledge Base or Answer Desk
Service 27: Project or Job Tracking System
Every job, its status, its owner and its next step, visible to everyone. Airtable or Retool, built around your workflow.
from$2,800
What’s included
Included
- Job stages, fields and views
- Handoffs and due-date automation
- Status notifications to the team
- Manager view with bottleneck flags
Not included
Accounting or payroll functions.
Pairs well with
Service 28: Customer Portal
A place your customers log in to see status, documents and messages, so your team stops answering the same question.
from$4,500
What’s included
Included
- Secure login and customer records
- Status, documents and message views
- Notifications on updates
- Admin view for your team
Not included
Payments and subscriptions, scoped separately.
Pairs well with
Service 29: Field or Mobile Tool
An installable web app crews and reps open from a phone on site. Checklists, photos, signatures, offline-safe.
from$3,800
What’s included
Included
- Installable web app, no app store
- Forms, photos and signatures
- Works offline and syncs later
- Data lands in your systems
Not included
Native iOS or Android app store builds.
Pairs well with
27 Project or Job Tracking System · 24 Intake Form & Routing
Service 30: Document Generator
Proposals, contracts and invoices generated from your data and templates. Consistent, fast and branded.
from$1,900
What’s included
Included
- Templates rebuilt as fillable documents
- Generated from your CRM, form or sheet
- PDF output and send
- Version log
Not included
E-signature subscription, billed to your account.
Pairs well with
04
Run smarter.
AI, automation and reporting, done right.
Service 31: Targeted Workflow Automation
One workflow, up to three tools connected, with error handling and a log. Make, Zapier or n8n.
from$1,200
What’s included
Included
- Workflow mapped and approved before the build
- Up to three tools connected
- Error handling and run log
- Documentation and handoff
Not included
Tool subscriptions.
Pairs well with
32 Multi-Step Automation System · 40 Automation Monitoring & Alerts
Service 32: Multi-Step Automation System
Several connected workflows built as one system: shared data, error handling, logging and a runbook.
from$3,500
What’s included
Included
- System map with every trigger and handoff
- Up to five workflows across your stack
- Central log and failure alerts
- Runbook and training
Not included
Historical data cleanup.
Pairs well with
Service 33: AI Assistant for a Defined Job
An assistant that drafts, summarizes or classifies one type of work, with a person approving before anything leaves.
from$2,800
What’s included
Included
- Job definition and quality criteria
- Assistant built on your examples and rules
- Human approval step
- Quality review after two weeks
Not included
Fully unattended sending.
Pairs well with
Service 34: AI Inbox Triage
A support or sales inbox sorted, drafted and escalated automatically. People handle what needs a person.
from$3,200
What’s included
Included
- Categories and escalation rules
- Drafted replies for review
- Routing to the right person
- Daily digest of what came in
Not included
Phone support.
Pairs well with
33 AI Assistant for a Defined Job · 36 Automated Reporting & Digests
Service 35: Lead Routing & Alerts
Leads scored, assigned and announced by text, Slack or email in seconds, with a fallback if nobody claims one.
from$1,400
What’s included
Included
- Scoring and assignment rules
- Alerts by SMS, Slack or email
- Unclaimed-lead fallback
- Response-time report
Service 36: Automated Reporting & Digests
A weekly owner digest and scheduled reports, pulled from your systems and sent without anyone compiling them.
from$1,300
What’s included
Included
- Metrics and schedule agreed
- Data pulled from up to three sources
- Branded email or Slack digest
- Archive of every issue
Not included
Custom data modeling.
Pairs well with
Service 37: Knowledge Base or Answer Desk
Curated answers to the questions your customers or staff ask most, as a site widget or an internal desk.
from$1,600
What’s included
Included
- Question and answer set from your real inbox
- Site widget or internal page
- Routing to a human for anything else
- Update process
Service 38: Data Pipeline & Sync
Two systems kept in sync, deduplicated and validated, so your CRM, sheet and accounting agree.
from$2,200
What’s included
Included
- Field mapping and rules
- Two-way or one-way sync
- Validation and duplicate handling
- Failure alerts and log
Not included
Historical backfill beyond 12 months.
Pairs well with
Service 39: Voice or Chat Agent
A scoped agent that answers, qualifies and books, with clear escalation rules and a compliance review before it goes live.
from$4,500
What’s included
Included
- Scope, script and escalation rules
- Built on your platform of choice
- Compliance and disclosure review
- Two-week tuning period
Not included
Telephony and platform fees.
Pairs well with
35 Lead Routing & Alerts · 33 AI Assistant for a Defined Job
Service 40: Automation Monitoring & Alerts
Health checks and failure alerts for automations you already run, plus a runbook for fixing them.
from$900
What’s included
Included
- Inventory of existing automations
- Health checks and failure alerts
- Runbook for common failures
- Handoff, or a Managed Ops attach
Not included
Rebuilding broken workflows, quoted separately.
Pairs well with
32 Multi-Step Automation System · 31 Targeted Workflow Automation
Nothing matches that search. Try a broader word, or clear the filter.
Managed Ops · Retainers
Keep it running.
Automations are infrastructure. Platforms change, credentials expire, volumes spike. Managed Ops is support for the system we built, and for the ones you already run.
MANAGED OPS · 01
WATCH
$1,500 per month
- Monitoring and alerting on every workflow we built
- Break-fix within two business days
- Monthly health report
- Email support
Best forMODE 01 and MODE 02 graduates
MOST POPULAR
MANAGED OPS · 02
OPERATE
$2,500 per month
- Everything in Watch
- Monthly optimization cycle
- One workflow change per month
- Same-business-day response
Best forMODE 02 graduates and multi-system stacks
MANAGED OPS · 03
PARTNER
$4,000 per month
- Everything in Operate
- Quarterly business review
- Roadmap ownership
- Priority build queue at a la carte rates
Best forMODE 03 clients
FRACTIONAL · OPS LEAD
A principal inside your business, one day a week.
Runs your operating cadence, owns the systems roadmap and the vendors, and builds what is missing at a la carte rates. Includes the Partner retainer.
From $5,000 per month · 90-day minimum
Best forOwner-operated companies between $2M and $25M that need an operator, not another tool
Billed monthly in advance. Three-month minimum, then month to month. Annual prepay is 10% off. The first month of Managed Ops is included with every MODE 02 and MODE 03 handoff.
Advisory · Hourly · Rush
Before, between and beyond.
Where to start, what a principal costs by the hour, and what a compressed timeline adds.
Where to start
Free Assessment
$0 10 minutes, online
Six focus areas, scored, with a recommended Mode. The place to start if you are not sure what you need.
Take the assessmentOps Diagnostic
$499 90 minutes + written roadmap
Ninety minutes with a principal, then a written roadmap naming your top three bottlenecks and what fixing each is worth. Credited toward any Mode booked within 30 days.
Book a call to scheduleBy the hour
Hourly
$175 per hour
For anything not on this sheet. Tracked in 15-minute increments and invoiced at month end.
10-Hour Block
$1,575 prepaid · 10% off
Ten hours at $157.50, paid up front, valid for six months. The easy way to keep a principal on call.
Rush
+25% on any fixed-price item
Compressed timelines when our calendar allows. Agreed in writing before the work starts.
Billing terms
The fine print, in plain words.
These summarize how we work. The signed proposal and the site's Terms of Service govern if anything here differs.
Proposal first
Every engagement runs on a written proposal.
The proposal or statement of work names the deliverables, the exclusions, the timeline and the payment schedule. We do not take payment through the website, and no build starts without a signed proposal and a cleared deposit.
Payment schedule
50 / 50 under $15,000. 40 / 30 / 30 above it.
Fixed-price work under $15,000 is billed half to start and half at handoff. MODE 03 and larger builds are billed 40% at scope sign-off, 30% at staging and 30% at cutover. Retainers are billed monthly in advance.
Validity
Prices hold for 90 days from the effective date.
This sheet is effective September 2, 2026 and its prices are valid for 90 days. A signed proposal holds its price for the life of that engagement, whatever the sheet says later.
Scope changes
Changes are written down before they happen.
Anything outside the signed scope is a written change to the proposal, priced from this sheet, and may move the schedule. The exclusions list in your proposal is there so both sides know where the line is.
Timelines
Typical, not promised.
Timelines assume we receive the access, content and decisions we need when we need them. A named decision-maker on your side is the single biggest factor in hitting them.
Third-party costs
Yours, on your accounts, at cost.
Software subscriptions, hosting, domains, paid media, stock assets, printing, telephony and e-signature services run on accounts you own. We do not resell or mark up any of them.
Ownership
On full payment, it is yours.
Deliverables built for you are yours. Accounts, files and systems are yours. We keep the general methods and reusable components we bring to every job, and your deliverables include a licence to use them.
Support
30 days after launch, included.
Every build includes documentation, a recorded walkthrough and 30 days of post-launch support for anything that does not work as specified. MODE 03 includes 60. After that, Managed Ops or hourly.
Ending early
Either side can stop, in writing.
If you end an engagement early you pay for work performed and any non-cancellable commitments to that point, and we hand over everything completed. Retainers end at the close of the paid month after the minimum term.
Invoices and taxes
Due on the terms printed on the invoice.
Fees exclude applicable taxes. Materially overdue accounts may be paused after notice. Card, ACH and wire are accepted; card payments over $5,000 carry the processor's fee.
FAQ
Straight answers.
Why do prices say "from"?
Because scope moves price. The floor is the smallest defensible version of the deliverable. Once we confirm the scope in writing, the price is fixed unless the scope changes, and changes are agreed in writing before they happen.
Can I mix a la carte services with a Mode?
Yes. A Mode is how we bundle three or more services into one plan, one timeline and one team, and the bundle is usually priced below the a la carte total. Two services can also run as MODE 01 when they belong to the same problem.
What is never included?
Third-party costs: software subscriptions, hosting, domains, paid media, stock assets, printing and telephony. These run on your accounts so you own them and pay no markup.
Do you take payment on the website?
No. Every engagement runs on a written proposal or statement of work with the payment schedule stated. Invoices are due on the terms printed on them.
How long are these prices valid?
Ninety days from the effective date at the top of this sheet. Signed proposals hold their price for the life of the engagement.
What happens after launch?
We document what we built and walk your team through it, so you can run and change it yourselves. The accounts, files and systems are yours. Thirty days of support is included, and Managed Ops picks up from there if you want us to keep watching it.
What if we need to stop?
Either side can end an engagement in writing. You pay for work performed and any non-cancellable commitments to that point, and we hand over everything completed.
Next step
Tell us what's not working.
Take the free assessment, book a call, or send the estimate you built above. A principal reads every message.
Prefer email? hello@degenbrands.agency · (707) 506-6464